| Back in simpler times, when a new business opened its doors, the proprietor would rent
a trailer-mounted sign, let it flash its message for a week or two, and in came the
customers. Things are a little more sophisticated
— and complicated
— today. These
signs are still used by a few but most businesses today are not just neighborhood shops.
To be successful today you have to reach the whole community, the region, even the world.
Using traditional media is not only difficult but expensive. But being 'Open
for Business' on the Internet doesn't have to be difficult and it certainly isn't
expensive. |
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