• your industry profile. . .
  • what approaches are profitable using the Internet?
  • what success have other companies in your industry had?
• your location . . .
  • what opportunities does the Internet provide in reducing cost of sales?
  • how would additional coverage can improve profitability?
• your product line . . .
  • what approach is best for YOUR product line?
  • how should your products best be presented to invite successful response?
  • what sales incentives can the Internet provide?
• your customer profiles and variations . . .
  • what has been the behavior of Internet customers similar to yours?
  • what additional customer groups would be attracted by a properly designed web site?
• your customer geographical distribution . . .
  • what effect would a properly designed web site have on your current customer base?
  • what additional sales could be realized with the broadening of your customer base?
• your transaction techniques . . .
  • what kinds of transactions are currently most profitable?
  • how could a properly designed web site lower transaction overhead costs?
• your defined commitment . . .
  • how much money are you prepared to invest to increase your customer base and increase your profitability?
  • what time commitment are you able to make?
    • do you want us to deliver a finished 'package'?
    • or — do you want us to work with you to build your new marketing tool (less $$ but more of your time)
    • or — do you want to do most of the work yourself with us helping train and advise you?

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